Becoming a sole trader can be the right decision for many different professionals from handymen to personal trainers. You can be your own boss and build your client base from the start. Yet starting out on your own as a sole trader can be daunting. There are just so many aspects to keep in mind that the process can seem overwhelming at first. So, to help you succeed as a sole trader we gathered these 4 top tips to kick-start your journey!
1. Create a Professional Website
No matter whether you are planning to work as a freelance website designer or a plumber, creating a professional website is a good place to start.
For many professions, an online presence has become essential to success. This is because more and more often, prospective customers will look at a website and its reviews before they talk to the professional. So a polished website is a must; it could even be the factor that gets you the job!
In addition to ensuring that your website has a good layout, it is also important to include reviews or testimonials from past customers. These reviews will emphasise to prospective customers that you are a trustworthy professional.
Not sure how to build your own website? Instead of panicking, hire a website designer in Bristolorsomeone can build your website remotely. They will help you set up a sleek and professional website in no time.
2. Update your Social Media Profiles
Once you have created your professional website and profile, your next step should be to update your social media profiles. Social media is rapidly expanding as a way to promote your business and connect with customers.
There are several popular forms of social media which you can create a profile on. It is just a matter of which platform works best for your business. Some of the most common include, Facebook, Instagram, Twitter and LinkedIn.
The best part? It is free to create an account on any of these platforms! This gives you an opportunity to test and analyse which social media outlet your customers are the most engaged with. That way you can focus your efforts most effectively.
3. Network with Relevant Professionals
Networking with relevant professionals is another top way to get your name out there. For instance, if you are a nutritionist and you have a friend who is a yoga teacher or a personal trainer they may have clients who are looking for a professional who offers your services.
There is also an opportunity to discover clients from a friend or acquaintance who works in the same field as you. Take the case of a personal trainer again. As a personal trainer, you likely know other personal trainers in your community. Even though they work in the same field as you, it is worth chatting with them about potential clients. That way if their schedule fills up they can potentially refer additional clients to you!
4. Get Certified
Certification is a great way to demonstrate your credibility. This is especially important if you plan to become a sole trader in the electrician or plumbing industries. In these industries, certification is generally required in order for you to take on clients anyhow.
Yet, no matter what your sole trader profession is, certification will lend you credibility. It will help to assure your customers that you approach your job with the dedication and experience of a focused professional.